Time Media

timemedia.co

Time Media do newsletter advertising that works.

Founded
Utrecht, 2023
Engaged with GiantKelp
Dec 2024

From Manual to Magical: How Time Media drove growth in their newsletter ad agency

Client Overview

Time Media is a specialist newsletter advertising agency that bridges the gap between advertisers and newsletter creators. Their core business involves facilitating meaningful partnerships between sponsors and newsletter owners, ensuring optimal advertising placement and audience matching.

Challenge

Time Media faced several operational inefficiencies in their manual processes:

  • Time-consuming subscriber analysis for potential business opportunities
  • Lack of systematic tracking of newsletter advertising patterns
  • Inefficient lead identification and qualification process
  • Limited visibility into cross-newsletter advertising trends

Solution

We developed a comprehensive suite of AI-powered tools to streamline Time Media's operations:

  1. Subscriber Intelligence Tool
  • Automated subscriber analysis system
  • Smart profiling of newsletter subscribers
  • Identification of high-value candidates for interviews and thought leadership
  1. Newsletter Ad Library
  • Automated scanning and parsing of newsletters
  • AI-powered advertising pattern recognition
  • Comprehensive database of newsletter advertising placements
  • Real-time tracking of advertising opportunities
  1. Sales Development Enhancement Tools
  • Streamlined lead identification system
  • Automated qualification processes
  • Integration with existing sales workflows

Results

The implementation of these solutions delivered significant improvements:

  • Substantial increase in top-of-funnel lead generation
  • Enhanced quality of identified leads
  • Maintained personalised sales approach despite automation
  • Accelerated business growth through improved efficiency
  • Reduced manual processing time for subscriber analysis
  • More strategic advertising placement decisions based on comprehensive data

Key Benefits

  • Comprehensive advertising intelligence across multiple newsletters
  • Data-driven decision-making capabilities
  • Improved sales team productivity
  • Enhanced matching between advertisers and newsletters
  • Scalable solution supporting business growth

Are you struggling to optimise your agency operations and growth?

Discover how our AI-powered solutions can transform your business efficiency and accelerate growth. Contact us today for a personalised demonstration of how we can help streamline your processes and enhance your lead generation capabilities.