Murgitroyd

Streamlining global IP operations: How AI transformed Trademark Management for a leading UK law firm

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Client Overview

Murgitroyd, a prominent UK intellectual property law firm, serves a global network of clients with comprehensive IP services. As an industry leader, they recognised the transformative potential of artificial intelligence in legal service delivery and sought to modernise their operations.

Challenge

The firm faced several critical challenges in their trademark management process:

• Time-consuming manual processes for obtaining quotes from international agents
• Inefficient communication with overseas partners
• Inconsistent information sharing across teams
• Legal professionals spending valuable time on administrative tasks rather than client service
• Complex coordination with nearly 500 global trademark partners

Solution

We developed a comprehensive AI-powered solution comprising two key components:

1. Intelligent Chat Interface

• Natural language processing chatbot for instant quote generation
• Automated WIPO calculations through browser automation
• Historical chat tracking and reference system
• Seamless integration with internal IT infrastructure

2. Automated Data Management System

• Sophisticated email automation for partner communications
• AI-powered response monitoring and processing
• Automated extraction and categorisation of pricing information
• Centralised database for agent pricing and information
• Administrative dashboard for team oversight

Results

The implementation delivered significant operational improvements:

• Substantial reduction in time spent on administrative tasks
• Increased focus on high-value legal work
• Enhanced response times to client enquiries
• Improved consistency in global partner communications
• Streamlined workflow processes across teams
• Better utilisation of legal expertise
• Seamless integration with existing corporate systems

Key Benefits

• Automated quote generation from international agents
• Centralised access to pricing information
• Reduced administrative burden on legal professionals
• Enhanced efficiency in global trademark filings
• Improved data accuracy and consistency
• Better resource allocation for legal services

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Is your legal practice struggling with similar administrative challenges?

Discover how our AI-powered solutions can transform your operations and help your team focus on what matters most - delivering exceptional legal services to your clients. Contact us today to explore how we can help streamline your global IP operations.